Digital Out-Of-Home (DOOH) is currently the third fastest growing advertising medium in the world. The US DOOH market place has grown rapidly and almost in spite of itself. There are approximately 1.7 million screens in the US growing about 10% per year. These screens are owned and operated by
Digital Out-Of-Home (DOOH) is currently the third fastest growing advertising medium in the world. The US DOOH market place has grown rapidly and almost in spite of itself. There are approximately 1.7 million screens in the US growing about 10% per year. These screens are owned and operated by over 200 different operators. Currently if a brand wants to advertise it takes several weeks to several months just to plan the campaign, flying around to each individual operator etc. Similarly to what Google Adwords did for internet advertising, rVue (RVUE) is trying to do for DOOH advertising. rVue’s ad buying software platform connects over 740,000 screens from 180 network operators, and a brand can plan and deploy a campaign in minutes (not months). Over the last couple of years rVue has had its issues monetizing this potentially game changing platform. Last fall, Michael Mullarkey took over as CEO while rVue’s largest shareholder provided a $1.2 million cash infusion. We are hopeful that under Michael’s leadership rVue will become a successful turnaround story in 2013. Listen to CEO Michael Mullarkey as he tells the story.
Disclosure: All participants on the presentation are LONG RVUE. This presentation was recorded on February 7th. All participants were not active in the stock on February 7th. The company DID NOT compensate MicroCapClub to present.
MicroCapClub Invitational Presentation Lineup and Dates:
January 3rd: Where Food Comes From (WFCF) [VIEW PRESENTATION]
January 7th: OptimizeRx (OPRX) [VIEW PRESENTATION]
January 10th: Abtech Holdings (ABHD) [VIEW PRESENTATION]
January 14th: Parametric Sound (PAMT) [VIEW PRESENTATION]
January 17th: NXT Energy (SFD.V) [VIEW PRESENTATION]
January 21st: Noble Roman’s (NROM) [VIEW PRESENTATION]
January 30th: Misonix (MSON) [VIEW PRESENTATION]
February 31st: Greystone Logistics (GLGI) [VIEW PRESENTATION]
February 4th: Charles & Colvard (CTHR) [VIEW PRESENTATION]
February 11th: BioSyent (RX.V)
February 13th: Vertex Energy (VTNR)
The MicroCapClub (mc2) is an exclusive microcap forum focused on microcap companies (sub $300m market cap). The MicroCapClub was created and founded by Ian Cassel as a way to share ideas and to learn from other seasoned like-minded microcap investors. Our goal at MicroCapClub.com is quality membership and quality stock ideas. If you are an experienced micro cap investor, feel free to Apply today.
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