Pump and dumps have been going on since the beginning of the stock market and are most prevalent amongst penny stocks. The hard mailer is one of the most used avenues to pump a stock. The company themselves, affiliates, or large shareholders pay millions of dollars to mail out glossy 20 page reports trying to dupe investors into buying the underlying stock so they can sell their positions or conduct a financing. Just like gravity, when a hard mailer pushes a stock up, the buying eventually ends and they always crash back down to Earth.
Here is a performance matrix of every hard mailer I’ve received at my home over the past two years. As you will see, time is a pump and dumps worst enemy. Over time, many of the companies that are mentioned in hard mailers go down significantly.
Many hard mailers look like this one below, which I received on March 18th on American Heritage International (AHII). You will see in the disclaimer the cost of production for the hard mailer. Of course, the stock is down 43% since I’ve received it.
It’s unfortunate that in many cases an investors first entre into the microcap space is from unscrupulous sources such as a hard mailer or some pump and dump website. It’s important for investors to know that only a small percentage of microcaps indulge in such unethical tactics. Many microcaps have great businesses, management teams, share structures, and conduct themselves with integrity.
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