KITS Eyecare (KITS.TO): The Fastest-Growing Optical Company to Achieve $150 million in Sales

I join MicroCapClub member Stephen De Beir to have a conversation with Joseph Thompson, COO of KITS Eyecare (TSX: KITS / OTC:KTYCF). This MicroCap Business Breakdowns discussion took place live on March 12th, 2025, on the MicroCapClub Community. You can listen and participate live by joining our community.

KITS Eyecare is a fast-growing e-commerce retailer of glasses, contacts and accessories. KITS offers customers access to a vast selection of contact lenses and eyeglasses, including their own exclusive KITS designed products, as well as a robust suite of online vision tools. KITS technology stack along with their industry leading manufacturing process removes the middle-man from eyecare retail and allows them to offer wide selection and low prices. 

Founder and CEO Roger Hardy founded Coastal Contacts in 2000 grew the company into the world’s largest online eyewear retailer which he then sold to Essilor in 2014 for CAD $430 million. KITS was founded in 2019 and applies all the learnings from Coastal along with Roger’s post-Coastal ventures toward becoming the premier destination for low-cost online eyewear. Management (Roger and his co-founders) own 73% of shares outstanding.

KITS has become the fastest-growing optical company to achieve a $150 million revenue run rate, from a standing start. Kits has grown at an average of 26% for the past 8 quarters, boasts over 1 million customers, and currently represents less than 1% of the optical industry total addressable market. Management is aiming for $250mm in revenues within 2-3 years, and $500mm in sales within five years after that.

You can listen/watch this business breakdowns on Spotify, Apple Podcast, and YouTube below:

MicroCap Business Breakdowns (MCBB) is a monthly program where we invite leaders of unique microcap businesses to have in depth conversations with the MicroCapClub member/investor that knows the business best. In each conversation we look to drill down into the history, business, strategy, vision, and bull/bear case. The MicroCapClub community can tune in live and ask questions. We publicize each episode two weeks after the live discussion. Not part of the MicroCapClub community? Join Us.

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