From Mistake to Marketing Masterpiece
There has been much discussion on how Coca-Cola became so dominant. Could it be that it was all from a mistake?
3 min read
Wasatch Funds published this white paper which gave some interesting statistics on global smallcaps. One of the most interesting areas is their analysis of smallcap stocks in developed vs emerging markets/countries. Even though this white paper is geared towards smallcaps I think it is also relevant to microcaps. Click
Wasatch Funds published this white paper which gave some interesting statistics on global smallcaps. One of the most interesting areas is their analysis of smallcap stocks in developed vs emerging markets/countries. Even though this white paper is geared towards smallcaps I think it is also relevant to microcaps.
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There has been much discussion on how Coca-Cola became so dominant. Could it be that it was all from a mistake?
In 2000, Intuitive surgical raised $46 million in its IPO. In 2001, ISRG hit a low of $131 million market cap, and today is a $70 billion market cap. ISRG stock has risen 9,800% since its IPO.
An alternative lesson to draw from his study is that microcaps are fine but nanocaps are the ticket to wealth; you just have to be poor enough to buy them.