Interview

Club Conversation with Jeffrey Tory, 40 Years Investing in Canadian Microcaps

You can listen/watch this conversation on Spotify, Apple Podcast, and YouTube.

By David Barbato · Jun 8, 2026 · 1 min read min read
Club Conversation with Jeffrey Tory, 40 Years Investing in Canadian Microcaps

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Jeffrey Tory is the Chair of Pembroke Management, a Montreal-based firm founded in 1968 that specializes in Canadian and U.S. small and mid-cap growth companies. He joined Pembroke in 1987 after starting his career at Burns Fry, and in 2022, he launched the firm's microcap strategy aimed at helping rebuild the Canadian small-cap ecosystem.

In this episode, Jeff discusses the long decline of the Canadian small-cap market and what is beginning to shift, the interview style he uses to disarm management teams and test their understanding of capital allocation, and why dilution and debt are the most common causes of failed investments. He also walks through how he constructs his microcap portfolio, when to trim winners versus let them run, and the "natural speed limit" principle behind the companies that compound from micro to mid-cap.

You can listen/watch this conversation on SpotifyApple Podcast, and YouTube below:

Disclaimer: All content in this newsletter is for discussion, education, entertainment, and illustrative purposes only and SHOULD NOT be construed as professional financial advice, solicitation, or recommendation to buy or sell any securities, notwithstanding anything stated on this newsletter and MicroCapClub.com. There are risks associated with investing in securities. Loss of principal is possible. Past performance is not a predictor of future investment performance. Ian Cassel and MicroCapClub.com are not responsible for investment actions taken by viewers. Should you need such advice, consult a licensed financial advisor, legal advisor, or tax advisor. You agree to verify all information yourself before investing. Any past performance discussed on MicroCapClub.com is no guarantee of future results. Investing involves risk and possible loss of principal capital; please seek advice from a licensed professional. All views expressed are personal opinions as of the date of publication and are subject to change without the responsibility to update views. No guarantee is given regarding the accuracy of the information. FULL DISCLAIMER and TERMS OF USE

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